Ideas that work

Kitchen Witchery Catering – Website – Product Photos


product photography - foodBrief:

Kitchen Witchery Catering are a high end corporate catering company. The initial brief was to create an online catering to order e commerce store with a delivery system. At the time Uber eats etc were trending. This concept was phased out as the logistics and customer base wasn’t viable (this was pre COVID-19). The site was built in Shopify and was 90% complete when the brief changed.

The new brief was to improve on the original site which was essentially a brochure site from the late 90’s. This was a ‘ground up’ redevelopment using the Shopify store CMS. The previous site, was a one off custom CMS that was difficult to update, didn’t conform to current SEO standards or responsive design. The brief was to address all three issues. During the build a fresh set of food photos were generated to illustrate the wide range of menus. Also the content for the site was completely reviewed and re-written.

A total makeover later, the SEO process started. Both organic and paid advertising was fast tracked and in less that 4 weeks the site had a CTR of 4.4%

April 2020 update –  the home deliver and takeaway system is now in place!

Aug 2021 and again!!


  • e commerce with delivery system based on address
  • extensive photo shoot
  • Custom design for banners and sweetening of product shots
  • Organic SEO package
  • Maintenance and support



It’s great working with Rob from Bullseye graphics, the site is excellent and his agile approach to our changing needs is refreshing. The photos show off our product well and his efforts along with Aaron from Reach Local to promote our business are rock solid.


Rob has always been very responsive and is a delight to work with. I would have no hesitation in recommending Bullseye Graphics to anyone looking for quality work.