Ideas that work

Books R Us & More – Ecommerce -SEO – Website redevelopment


website redevelopmentBrief:

Tiziana’s site was not performing it’s fundamental purpose (selling books and puzzles etc) efficiently. The category system which Shopify uses hadn’t been implemented properly and this issue led to poor navigation and a less than optimal customer experience. The sheer quantity of products and related metadata needed a very careful audit and re-organise. About 30% of the products were not visible to potential buyers were revealed, and the navigation structure improved.

The interface / theme / design of the site was clumsy and load times on pages was unacceptable.

A couple of POS solutions had been tried at various points and they hadn’t been uninstalled properly

All resolved –

  • We saw an increase in sales of over 300%
  • Increase in click through rate from 1% to 11% +


  • E Commerce
  • Barcode labels
  • Automated image optimisation
  • Lay buys
  • POS (Point of Sale – In store inventory control)
  • Auto backups
  • Gift Cards
  • Black Friday Sale logistics
  • Discounts
  • Cross and up sell functionality
  • Responsive design
  • Branding
  • Organic & Paid SEO package
  • Maintenance and support
  • Social media integration
  • Reviews system
  • Google Shop integration
  • Click n collect implementation during Covid lockdown



“Rob is the best of the best!

Transitioning to an online shop wasn’t easy at first. That’s until Rob came along. He took the time to understand what we had in place and how it could be improved. His communication was excellent and he always gave us a range of options and discussed each with us so that we were able to maximise our online presence.

Rob was critical in helping our family business survive during the COVID-19 pandemic. He made sure our site was fully functional and suggested great improvements which lead to a huge increase in online purchases.
– Tiziana